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SCA Coffee Value Assessment (CVA)

    The SCA Coffee Value Assessment (CVA) Course - Coffee Value Assessment, a professional-level course offered by the Specialty Coffee Association (SCA), is meticulously designed for professionals in the coffee industry, including traders, buyers, and quality assurance managers. The course provides an in-depth look at the factors that determine coffee's value in the professional market. Participants will learn how to assess quality through sensory analysis, understand market trends, and apply pricing strategies based on comprehensive data and quality indicators.

Course Objectives

After completing the CVA Course for Cuppers, participants will be able to:

  1. Identify and utilize the new CVA sensory guidelines.

  2. Explain the function and foundation of the key sensory assessment tools used in CVA:

    • 15-point intensity scale

    • CATA lists

    • Hedonic scale

  3. Use the CVA Descriptive and Affective Forms to describe and evaluate coffee.

  4. Explain and utilize the new CVA system, including the descriptive, affective, and extrinsic assessment tools.


Class Schedule


Class Content

The course duration is 16 hours (2 days of classes from 8:30 AM to 5:30 PM).

The classes will take place from June 3rd to June 4th.

Overview of CVA: Analyzing the reasons for system innovations, typical projects, and their impacts on different points in the supply chain.

Getting Acquainted with CATA: Approaching and familiarizing with the CATA lists.

Descriptive Cupping Session: Detailed presentation of the system and a direct cupping practice session.

Understanding the Hedonic Scale: Decoding the Hedonic Scale and its application.

Affective Cupping: Describing the Affective Cupping process and a practical cupping session.

Introduction to the Extrinsic Assessment Form and Its Use: Overview of how to use the Extrinsic Assessment Form.

Cupping with Combined Forms: Grasping and practicing with the Combined Affective and Descriptive Forms.

SCA Coffee Value Assessment Cupping Form


SCA CVA Course by Instructor Shaun Ong

Teaching Methods: The course employs a blend of lectures, hands-on workshops, and case studies, facilitated by industry experts and guest speakers. Students will participate in live coffee cupping sessions.


Tuition fee

Tuition includes the SCA certification fee: 660 USD

Receive a 5% discount if deposit is made before May 20, 2024
Additional 5% discount for alumni

*The above tuition does not include value-added tax (VAT)


HQJ Coffee School - 738 Su Van Hanh, Ward 12, District 10, Ho Chi Minh City, Vietnam

The class size is 12 students.


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